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University Communications


The Division of University Communications at Cornell University is Cornell's link to national and international media organizations; the campus resource for marketing, digital and print media, graphic design, video, and photography; the managers of Cornell's web site, Cornell Chronicle, Ezra magazine, Pawprint, the Events Calendar, and CornellCast; campus hosts to potential students, their families, and other visitors; and advisors to the university's campus governance system.

The mission of the Division of University Communications at Cornell University is to raise the awareness of Cornell to the broadest possible audiences in support of the university's strategic objectives. Our goals are to build the Cornell brand and utilize the message framework, to effectively coordinate strategic communications relationships, and to communicate "above the noise" with external audiences.

Tools Showcase

Cultivating and supporting Cornell's diverse community of communications professionals is a central driving force for University Communications. The following tools are provided and supported by University Communications for the benefit of the entire university, with the goals of unifying Cornell's messages and reducing redundancy of effort.

Message framework: A comprehensive yet flexible approach to Cornell's communications, which defines dominant themes for communications for the years 2010-2015.
Digital well: A repository of communications products that can be used to share ideas and concepts and raise awareness of and promote reuse of existing communications materials.
Brand Book: A guide to constructing communications products that consistently and professionally convey Cornell's story.
Honeycomb: A powerful tool for telling Cornell's story that allows communicators to construct customized presentations of existing materials for targeted audiences. The first implementation of the honeycomb is CornellNow.
CornellCast: A central repository of video and audio produced in every corner of the university, with a schedule of featured content to highlight the most current and timely content
Image Library: A central digital asset management system for Cornell communications professionals to organize and store assets.